Pipette

Pipette is a new face in infant skincare from Biossance, made with ingredients that replenish the healthy moisture babies are born with. Pipette came to us for full service branding that grew into a site experience as simple and fresh as the products. Competitors’ ingredients lists—and websites—were cluttered with unwanted and unnecessary toxins, so as Design Lead, I focused on clearing it up; creating a clean experience that provides certainty and comfort for parents when choosing products that are right for their babies and themselves.

Agency

Red Antler, 2019

Role

UX + Visual Design Lead

Team

Design Director — Tessa Ndiaye, Thomas Nicholas
Brand Design — Grace Kim, Alan Harbron
Product Strategy + UX — Maria Bonello, Justina Eng
Copywriter — Helen Gallagher