BMWUSA.com

Having previously designed a modular component library to create organization and flexibility across the North American BMW website, our approach to redesigning the homepage  was imagined to follow the same principles. As the lead visual designer on BMW, I designed the new homepage to be consistent with the aesthetic we’re using across the platform. The modules are used to compose a narrative and allow the page to be easily modified with the changing needs of the business.

Agency

KBS, 2017

Role

UX + Visual Design Lead

Team

Creative Director — Chris Caracciolo
Strategy Director — Tim Wilson-Brown
Visual Design — Jonathan Serrano
User Experience — Mark Reilly