Jot Ultra Coffee

The coffee industry needed a fresh start, with at-home options compromising flavor and quality. Jot set out to wake up the industry—and people’s taste buds—with a proprietary brewing method resulting in ultra concentrated, exquisite coffee. Founders Andrew and Palo came to us to create a digital experience as delicious as their product. As the Design Lead for Jot’s digital platform, I made sure the site felt simple and masterful, while also inviting and magical. The result? Pure potential, and lots of buzz.

Agency

Red Antler, 2019

Role

UX + Visual Design Lead

Opportunity

To create an active conversion funnel, we included a primary call to action in our global navigation that persists with users throughout the site experience. This button launches users into a high functioning mini cart, where they can seamlessly enter the checkout process, even before their second cup.

Team

Design Director — Thomas Nicholas
Strategy Director— Marni Kane
Brand Design — Dan Crawford, Lindsay St. Clair
Copywriter — Helen Gallagher